Increasing the Lifetime Value of Pharmaceutical Products
Vision & Reality Research 2004: Full Report
Download as PDFThe pharmaceutical industry’s success to date has been built on a consistent flow of high earning innovative products. However, as the industry faces up to the challenge of weaker R&D pipelines, and likely reduced returns from new products, there is an imperative to drive greater value from existing portfolios. It is therefore not surprising that this year’s research reveals that Product Lifecycle Management is an important, if not the single most important priority for the industry.