Prescriptions for the Smart & Lean Pharmaceutical Company - Executive Summary
Vision & Reality Survey 2003 -
Download as PDFIn early 2003, Capgemini, together with INSEAD, conducted extensive discussions, workshops and market research covering the viewpoints and needs of pharmaceutical customers and their evolving relationship with the pharmaceutical industry. The resulting report provides a unique snapshot of the customer perspective on healthcare shedding light on what customers want from healthcare and pharmaceutical companies and how they want to receive it.