Price Revenue Optimization
Stronger pricing model for volatile markets now possible for downstream oil.
Download as PDFThe downstream oil industry is missing an opportunity to capture hundreds of millions of dollars annually by changing the way it sets prices for its various products. At this stage in the industry’s cycle, when this traditionally conservative sector is more inclined to streamline and seek cost reductions instead of growth-at-all-costs, there are unique challenges that can be addressed by looking to a pricing and revenue management model that gives a company insight into the relationship between differing customers’ needs and the company’s own ability to deliver value accordingly.