Recharging Mobile Innovation - Executive Summary
Strategies to Create New Market Space
Download as PDFCapgemini’s TME Strategy Lab collaborated with INSEAD to explore European mobile operators’ approach to innovation. With growth in the industry slowing down, operators are looking to the next innovation to reverse the trend. We talked to operators and consumers to understand how – and if – consumers’ needs are met. Our research uncovered several significant disconnects between what operators compete on and what consumers consider important.